Portfolio Details
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Canva
Graphic Design
Brand Identity
Adobe Photoshop
Mock Ups
Adobe Illustrator
Digital Illustration Logo
Vickytchen | Homemade Frozen Foods
Vickytchen is a homegrown food business specializing in homemade Filipino favorites such as siomai and longganisa. With commitment to produce quality and authentic traditional Filipino taste, each product is carefully prepared using fresh ingredients and homecook methods to deliver satisfying meals that feels like home. Vickytchen aims to provide food that brings people warmth, flavor, and heritage.
Vickytchen’s brand design uses bold primary colors to bring out warmth, trust, and a proudly local identity. Paired with a chef character and clean, easy-to-recognize packaging, the brand communicates homemade quality and everyday comfort for Filipino families.
Design Elements
- Chef Character Logo
- Primary Color Palette
- Bold Sans Serif Typography
- Product Labeling System
- High-Contrast Food Imagery
- Familiar Design Tone